Selected Work
Selected Work
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Below are some writing samples and impactful projects that I have led or supported.
Below are some writing samples and impactful projects that I have led or supported.
Note: All internal work samples have been adjusted for organizational confidentiality. Additional samples can be provided upon request.
Writing Samples
Writing Samples
Channels: Word, Google Docs
Shared through: CMS platforms, Mailchimp
Role: Developed content as a communications specialist to share good news, changes and engaging stories while working with corporate business partners.
Please see sample stories and organizational reports below and to the right.
Additional Samples:
Sample Stories
Communicating Change:
Story Sample: Medical Carrier Change Initial UpdateUnique Brand Awareness/Heritage:
Story Sample: Women in DesignTranslating Complex Projects/Technical Info:
Story Samples: Science & Writing Research
Story Sample: Technical Project MilestoneFunctional Business Updates:
Story Sample: Supplier Relations
Story Sample: BRG Black History Month
Story Sample: HR Paternity LeaveAwards & Team Spotlights:
Story Sample: Career Spotlights
Story Sample: Sustainability Award
Newly rebranded website for ComKids
Custom illustrations made for
Meet the Students page
Organizational Rebrand and Website Development Project
Organizational Rebrand and Website Development Project
Tools Used: CMS, Adobe InDesign, Illustrator and Photoshop, Mailchimp, Zapier, Microsoft 365
Challenge: This 20+ year old nonprofit needed an end-to-end brand refresh for its signature program.
Role: As project leader for this effort, I worked closely with partners to build our website and program content on the CMS platform, migrate resources, create graphics, and gather stakeholder testimonials to drive fundraising and engagement.
Additional Samples:
Global Intranet & Newsletter Management
Global Intranet & Newsletter Management
Tools Used: CMS, Adobe Illustrator and Photoshop, Canva, Mailchimp, Microsoft 365
Challenge: Following a company merger with several siloed brands, the team was seeking to build a single intranet to serve as the main hub for all global associates to access key resources and information.
Role: While the the development and launch of the intranet was a long term cross-functional project, the platform serves as a multichannel community supporting the associate experience. I manage our content cycle on the platform and the execution of our global newsletter, which includes building multi-media stories and initiative campaigns. Through ongoing content management, we are seeing increased adoption.
Additional Samples: To provide upon request
New intranet platform including social channels and associate resources
Canadian Society of Association Executives (CSAE) Conference 2022
Associate Spotlight Campaign
using motion video
PCMAC Canadian Innovation Conference 2022 (Case Study)
Social Media Management
Social Media Management
Channel: Instagram
Role: Built social media posts and drove engagement for the Canada team through sharing behind-the-scenes looks at events, highlighting team members spotlights, and showcasing product/services for clients.
Samples: Click the images for a look!
Recognition Program Communications
Recognition Program Communications
Tools Used: CMS, Mailchimp, Microsoft 365, Adobe Photoshop
Challenge: The team was looking to build out a digital platform to support the recognition program that would allow for peer-to-peer acknowledgements across the global enterprise
Role: I served as the communications lead for this collaborative project bringing various functions across the organization together. I supported the platform build, developed guidelines and key messaging, spearheaded the promotional launch campaign internally, and continue to communicate the platform updates on an ongoing basis.
Additional Samples:
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