Selected Work

Below are some of the projects I have led or supported that left an impact.

Note: All internal work samples have been adjusted for organizational confidentiality. Additional samples can be provided upon request.

Organizational Rebrand and Website Development Project

Tools Used: CMS, Adobe InDesign, Illustrator and Photoshop, Mailchimp, Zapier, Microsoft 365

Challenge: This 20+ year old nonprofit needed an end-to-end brand refresh for its signature program.

Role: As project leader for this effort, I worked closely with partners to build our website and program content on the CMS platform, migrate resources, create graphics, and gather stakeholder testimonials to drive fundraising and engagement.

Additional Samples: Annual Report 2019

Newly rebranded website for ComKids

Custom illustrations made for
Meet the Students page

New intranet platform including social channels and associate resources

Global Intranet & Newsletter Management

Tools Used: CMS, Adobe Illustrator and Photoshop, Canva, Mailchimp, Microsoft 365

Challenge: Following a company merger with several siloed brands, the team was seeking to build a single intranet to serve as the main hub for all global associates to access key resources and information.

Role: While the the development and launch of the intranet was a long term cross-functional project, the platform serves as a multichannel community supporting the associate experience. I manage our content cycle on the platform and the execution of our global newsletter, which includes building multi-media stories and initiative campaigns. Through ongoing content management, we are seeing increased adoption.

Additional Samples: To provide upon request

Recognition Program Communications

Tools Used: CMS, Mailchimp, Microsoft 365, Adobe Photoshop

Challenge: The team was looking to build out a digital platform to support the recognition program that would allow for peer-to-peer acknowledgements across the global enterprise

Role: I served as the communications lead for this collaborative project bringing various functions across the organization together. I supported the platform build, developed guidelines and key messaging, spearheaded the promotional launch campaign internally, and continue to communicate the platform updates on an ongoing basis.

Additional Samples: To provide upon request

Canadian Society of Association Executives (CSAE) Conference 2022

Associate Spotlight Campaign
using motion video

PCMAC Canadian Innovation Conference 2022 (Case Study)

Social Media Management

Channel: Instagram

Role: Built social media posts and drove engagement for the Canada team through sharing behind-the-scenes looks at events, highlighting team members spotlights, and showcasing product/services for clients.

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